Rosaly is an innovative fintech with a true social impact, founded end of 2019 by Arbia Smiti, that helps companies improve their employees' financial well-being with on demand pay, budget management and education through an app.
On the employee side, Rosaly allows them to approach difficult end-of-months more serenely and avoid overdraft fees or consumer loans. On the business side, Rosaly has a strong positive impact on employer branding, employee retention, and engagement. It also removes significant administrative costs by automizing advance payments requests.
"The idea of founding Rosaly came to me at a time when I was looking for more meaning in my job. My new project needed to have a positive impact on society.
Being strongly involved in the entrepreneurial sphere, I wanted to take advantage of the wealth of my experience to dedicate it to a project responding to a social issue. The Yellow Vests crisis, proving the need to improve people's purchasing power, I thought education and on demand pay was a good alternative.
The alternative banking solutions like credits or overdraft are not satisfying. Being aware of what already exists in the US in terme of financial management, I decided to develop those solutions in Europe."
Rosaly in the press