La team Rosaly Rosaly en meeting

Behind the scene

Rosaly is an innovative fintech with a true social impact, founded end of 2019 by Arbia Smiti, that helps companies improve their employees' financial well-being with on demand pay, budget management and education through an app.

On the employee side, Rosaly allows them to approach difficult end-of-months more serenely and avoid overdraft fees or consumer loans. On the business side, Rosaly has a strong positive impact on employer branding, employee retention, and engagement. It also removes significant administrative costs by automizing advance payments requests.

The story

"The idea of founding Rosaly came to me at a time when I was looking for more meaning in my job. My new project needed to have a positive impact on society.

Being strongly involved in the entrepreneurial sphere, I wanted to take advantage of the wealth of my experience to dedicate it to a project responding to a social issue. The Yellow Vests crisis, proving the need to improve people's purchasing power, I thought education and on demand pay was a good alternative.

The alternative banking solutions like credits or overdraft are not satisfying. Being aware of what already exists in the US in terme of financial management, I decided to develop those solutions in Europe."

Arbia Smiti, Fondatrice de Rosaly
Arbia Smiti, Founder & CEO

Rosaly in the press

TF1 BFM Le Parisien Les Echos Business Insider RMC

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